The Challenge
Linio wanted to increase its marketing campaigns’ effectiveness for big/key events since Email and SMS had poor results due to raising spam flags and them being 1-way communication channels.
It needed a high-engagement conversational channel to get the message across while improving customer experience through successful 2-way communication.
It needed a high-engagement conversational channel to get the message across while improving customer experience through successful 2-way communication.
The Solution
- Whatsapp API, the most popular and engaging communication channel in LATAM (90%+ penetration), to reach its leads & customers where they are
- Interactive marketing campaigns to allow customers to choose their own buyer journey through higher personalization, resulting in unprecedented conversion rates and 99% lower spam flagging
- Audience building based on their WhatsApp behavior and answers to effectively segment, target, and retarget all customers to further increase lifetime value
“With Connectly’s amazing tool and expert support, we grew our revenue per message up to 10X in LatAm. We wouldn’t have these results without them!”
Ricardo Contardo Díaz
Head of Marketing One to One at Falabella
